Lovelyin.com Privacy Policy

Effective Date: October 26, 2023

1. Introduction

Welcome to Lovelyin.com ("Lovelyin," "we," "us," or "our"). Lovelyin provides a comprehensive digital platform designed for social connection, content creation, commerce, community building, and discovering opportunities. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.lovelyin.com/), use our mobile applications (if any), and utilize the various features and services offered through the platform (collectively, the "Services").

Your privacy is critically important to us. This policy aims to be transparent about our data practices and empower you to make informed decisions about your personal information. By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Our Contact Information:

• Email:

  • General Inquiries: [email protected]

  • Privacy-Specific Inquiries: [email protected]

  • Support: [email protected]

  • Feedback/Advisement: [email protected]

• Postal Addresses:

  • India: Plot 801, Ghitorni, New Delhi - 110030

  • UAE: Villa No 38, Street 30b, Hor Al Anz, Deira, Dubai

• Phone:

  • India: +91 9310770091

  • UAE: +971 567234978

2. Scope of this Policy

This Privacy Policy applies to information we collect through our Services, including:

• Information you provide directly to us when you register, create or modify your profile, use interactive features, make purchases, create content, or communicate with us.

• Information collected automatically as you navigate and interact with the Services (e.g., usage details, IP addresses, device information, information collected through cookies and other tracking technologies).

• Information we may receive from third-party sources, where permitted by law.

This policy does not apply to third-party websites, services, or applications, even if they are accessible through our Services. We encourage you to review the privacy policies of any third-party services you interact with.

3. Information We Collect

We collect various types of information to provide and improve our Services. The types of information depend on how you interact with Lovelyin:

(a) Information You Provide Directly:

• Account Registration & Profile Information: When you create an account, we collect information such as your name, email address, phone number, password, username, and date of birth. You may choose to provide additional profile information, including:

  • Profile picture and cover photo

  • Biography or "About Me" section

  • Relationship status

  • Work information (job title, company, industry, work history)

  • Location information (city, state, country)

  • Education information (school, degree, field of study)

  • Social media links

  • Gender identity

  • Other details you choose to share on your profile.

• User Content: We collect the content you create, upload, or post through the Services. This includes:

  • Posts (text, photos, videos, links)

  • Stories

  • Blog entries and articles

  • Product listings (descriptions, images, prices)

  • Funding campaign details (goals, descriptions, updates, images/videos)

  • Job postings (descriptions, requirements, company info)

  • Offer details

  • Comments, likes, shares, and other interactions with content

  • Messages and communications with other users (subject to applicable laws and user settings).

• Marketplace & Transaction Information: If you use our Marketplace, Funding, or Advertising features, we may collect information necessary to process transactions, such as:

  • Shipping address(es)

  • Billing information (Note: Sensitive payment details like full credit card numbers are typically processed directly by third-party payment processors, not stored by Lovelyin).

  • Transaction history (purchases, sales, donations, ad spend).

  • Wallet balance and transaction details within Lovelyin.

• Communications with Us: Information you provide when you contact support ([email protected]), provide feedback ([email protected]), inquire about privacy ([email protected]), or communicate with us via email, phone, or other channels.

• Verification Information: If you apply for account verification, we may collect additional information to confirm your identity (e.g., government-issued ID, subject to strict protocols and necessity).

• Event Information: Information provided when creating or RSVPing to events (e.g., event details, attendance status).

• Group & Page Information: Information provided when creating or managing groups or pages (e.g., group rules, page descriptions, member lists if applicable).

• Job Application Information: If you apply for jobs posted on Lovelyin, you may provide your resume/CV, cover letter, and other application materials, which we facilitate delivery to the job poster.

(b) Information Collected Automatically:

• Usage Information: Details about your interactions with our Services, such as the pages or features you access, the content you view, searches you conduct, the time, frequency, and duration of your activities, clicks, scrolling activity, and interactions with other users.

• Log Data: Information automatically recorded by our servers when you use the Services, including your Internet Protocol (IP) address, browser type and settings, operating system, device information (e.g., device ID, model, manufacturer), referring/exit pages, date/time stamps, and crash data.

• Location Information: We may collect information about your approximate location based on your IP address or more precise location if you grant permission through your device settings (e.g., for finding nearby events or people, or tagging location in posts). You can typically control or disable location services via your device settings.

• Cookies and Similar Technologies: We use cookies (small text files placed on your device), web beacons (pixel tags), local storage, and similar technologies to operate and improve the Services, understand usage, personalize content and ads, and enhance security. See Section 6 ("Cookies and Tracking Technologies") for more details.

(c) Information from Third Parties:

• We may receive information about you from other users (e.g., if they tag you in a photo, mention you in a post, or invite you to an event or group).

• We may receive information from third-party services if you choose to link your Lovelyin account to them (e.g., logging in via another platform, if applicable).

• We may receive information from advertisers or partners about your experiences or interactions with them, including if you clicked on an ad shown on Lovelyin.

• We may obtain information from publicly available sources or data providers, where permitted by law.

4. How We Use Your Information

We use the information we collect for various purposes, grounded in providing and improving our Services, ensuring safety, and fulfilling our operational needs. These purposes include:

• Providing and Operating the Services:

  • Creating and managing your account.

  • Displaying your profile and content according to your privacy settings.

  • Connecting you with other users (Friends, Followers, Groups, Events).

  • Enabling communication between users.

  • Facilitating content creation (Posts, Stories, Blogs, Products, Funding, Jobs, Offers).

  • Operating the News Feed, Discovery features, Watch, and Explore sections.

  • Processing transactions (Marketplace, Funding contributions, Ad Wallet).

  • Facilitating job postings and applications.

  • Organizing and displaying saved items, memories, and scheduled content.

• Personalization and Improvement:

  • Personalizing your experience, including the content and ads you see in your News Feed, Explore, and other areas.

  • Understanding how users interact with the Services to improve features, usability, and performance.

  • Developing new features and services based on user behavior and feedback.

  • Conducting research, analytics, and surveys.

• Communication:

  • Sending you service-related notifications (e.g., account updates, security alerts, policy changes).

  • Responding to your inquiries, support requests, and feedback.

  • Sending marketing communications (if you opt-in), such as newsletters or information about features and offers you might find interesting. You can opt-out of marketing communications at any time.

• Safety, Security, and Compliance:

  • Detecting, preventing, and responding to fraud, abuse, security risks, and technical issues.

  • Verifying accounts and activity.

  • Enforcing our Terms of Service and Community Guidelines.

  • Complying with legal obligations, court orders, or government requests.

  • Protecting the rights, property, or safety of Lovelyin, our users, or the public.

• Advertising and Monetization:

  • Showing relevant advertisements (including boosted posts/pages) based on non-personally identifying information or information used with your consent or where permitted by law.

  • Providing advertisers with tools (Ads Manager) to create and manage campaigns.

  • Measuring the effectiveness of advertising campaigns.

  • Facilitating monetization features (Affiliates, Points, Marketplace, Funding), if applicable.

5. Legal Basis for Processing Personal Information

We process your personal information based on the following legal grounds (depending on your jurisdiction, e.g., GDPR):

• Your Consent: Where you have given explicit consent for us to process your information for a specific purpose (e.g., for certain marketing communications, using precise location data, or certain cookies). You can withdraw your consent at any time.

• Contractual Necessity: To fulfill our contractual obligations to you under our Terms of Service, such as providing the core features of the Lovelyin platform you registered for.

• Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your fundamental rights and freedoms. Our legitimate interests include operating and improving the Services, ensuring security, preventing fraud, personalizing user experience (within limits), conducting analytics, and direct marketing (where permissible).

• Legal Obligation: To comply with applicable laws, regulations, legal processes, or governmental requests.

6. How We Share Your Information

We do not sell your personally identifiable information (like your name or email address) to third parties without your explicit consent, except as described in this policy. We may share your information in the following circumstances:

• With Other Users: Your profile information and content (posts, blogs, products, etc.) are shared with other users according to the privacy settings you establish for your account and specific content. Public content is accessible to anyone, on or off Lovelyin. Interactions like comments, likes, or joining public groups are also visible.

• With Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf. These may include hosting providers, payment processors, analytics providers, customer service tools, security providers, and marketing partners. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

• For Advertising Purposes: We may share aggregated, anonymized, or de-identified information with advertisers to help them understand our audience and the effectiveness of their campaigns. We may allow advertisers to collect information through cookies and similar technologies on our Services to show you targeted ads (subject to your consent where required). The Ads Manager allows advertisers to target ads based on criteria derived from user data (e.g., demographics, interests, location), but typically without revealing individual user identities to the advertiser directly.

• Marketplace and Funding Transactions: When you buy or sell on the Marketplace or contribute to/run a Funding campaign, necessary information (e.g., shipping address, name) may be shared between the buyer/seller or creator/supporter to fulfill the transaction or reward.

• Job Postings: When you apply for a job, your application information is shared with the entity that posted the job.

• Business Transfers: If Lovelyin is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, subject to standard confidentiality agreements.

• Legal Requirements and Harm Prevention: We may disclose your information if we believe in good faith that it is necessary to:

  • Comply with a law, regulation, legal process, or governmental request.

  • Protect the safety, rights, or property of Lovelyin, our users, or the public.

  • Detect, prevent, or otherwise address fraud, security, or technical issues.

  • Enforce our Terms of Service and other agreements.

• With Your Consent: We may share your information for other purposes if you have explicitly consented to the sharing.

7. Cookies and Tracking Technologies

We use cookies and similar technologies (like web beacons, pixels, local storage) for various purposes:

• Essential Operations: To enable core site functionality, security, and accessibility.

• Preferences: To remember your settings and preferences (e.g., language, login information).

• Performance and Analytics: To understand how you use our Services, identify popular features, detect errors, and improve performance. We may use third-party analytics providers (e.g., Google Analytics).

• Advertising: To help deliver relevant advertisements, measure their effectiveness, and prevent you from seeing the same ad repeatedly. This may involve third-party advertising partners.

Your Choices Regarding Cookies:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can usually set your browser to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some parts of our Services may not function properly.

• Cookie Consent Tools: Where legally required (e.g., in the EU/UK), we may provide a cookie consent banner or tool allowing you to manage your preferences for non-essential cookies.

• Opt-Out Options: Some third-party analytics and advertising partners offer opt-out mechanisms (e.g., Google Analytics Opt-out Browser Add-on, Network Advertising Initiative opt-out page).

8. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include encryption, access controls, secure servers, and regular security assessments.

However, please be aware that no security system is impenetrable. We cannot guarantee the absolute security of your information, and any transmission is at your own risk. We encourage you to use strong passwords, enable two-factor authentication where available, and protect your account credentials.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The duration of your active account and use of our Services.

• Our need to provide the Services to you.

• Our legal obligations (e.g., for tax, accounting, or legal proceedings).

• The need to resolve disputes or enforce our agreements.

• Our legitimate business needs (e.g., for analytics, record-keeping, security).

When your information is no longer needed for these purposes, we will either delete or anonymize it. You can request deletion of your account through your Account Settings. Please note that some information may remain in our backups or archives for a limited period for legal, technical, or security reasons. Content shared with others may remain visible even after you delete your account.

10. Your Privacy Rights and Choices

Depending on your location and applicable laws (e.g., GDPR, CCPA), you may have certain rights regarding your personal information:

• Right to Access: You may have the right to request access to the personal information we hold about you.

• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal information. You can often update your profile information directly through your Account Settings.

• Right to Erasure (Deletion): You may have the right to request the deletion of your personal information, subject to certain exceptions (e.g., legal obligations, ongoing transactions). You can typically initiate account deletion through your Account Settings.

• Right to Restrict Processing: You may have the right to request that we restrict the processing of your personal information under certain circumstances.

• Right to Object: You may have the right to object to the processing of your personal information based on our legitimate interests or for direct marketing purposes.

• Right to Data Portability: You may have the right to receive a copy of certain personal information you provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.

• Right to Withdraw Consent: Where we rely on your consent to process information, you have the right to withdraw that consent at any time.

• Right to Lodge a Complaint: You have the right to lodge a complaint with a relevant data protection authority if you believe our processing of your personal information violates applicable law.

Exercising Your Rights:

You can exercise many of these rights directly through your Lovelyin Account Settings (Edit Profile, Privacy Settings, Security Settings, Delete Account). For requests not manageable through settings, or for further assistance, please contact our privacy team at [email protected]. We will respond to your request within the timeframes required by applicable law, after verifying your identity.

11. International Data Transfers

Lovelyin operates globally, with primary operational hubs in India and the UAE. Your information may be collected, processed, stored, and transferred to servers located in countries outside of your country of residence, including India, the UAE, and potentially other locations where our service providers operate. These countries may have data protection laws that are different from those in your country.

When we transfer your personal information internationally, we take appropriate safeguards to ensure your information is protected in accordance with this Privacy Policy and applicable laws. This may include using Standard Contractual Clauses approved by relevant authorities, relying on adequacy decisions, or obtaining your explicit consent for the transfer. By using our Services, you consent to the transfer of your information to countries outside your residence, including India and the UAE.

12. Children's Privacy

Lovelyin Services are not directed to individuals under the age of 13 (or a higher age threshold if required by applicable local laws). We do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected personal information from a child under the applicable age limit without parental consent, we will take steps to delete such information promptly. If you believe we might have any information from or about a child under the relevant age, please contact us at [email protected].

13. Third-Party Links and Services

Our Services may contain links to third-party websites, services, or applications that are not operated or controlled by Lovelyin. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party service before providing any information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. If we make material changes, we will notify you by posting the updated policy on our website, sending an email notification to your registered email address, or through other prominent communication channels within the Services before the changes take effect. We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of the Services after the effective date of the updated policy constitutes your acceptance of the changes.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Primary Privacy Contact: [email protected]

• Postal Addresses:

  • India: Plot 801, Ghitorni, New Delhi - 110030

  • UAE: Villa No 38, Street 30b, Hor Al Anz, Deira, Dubai